Post by account_disabled on Feb 28, 2024 3:48:34 GMT -5
The question that every entrepreneur, marketing or sales director should be able to answer easily may seem banal: "why should customers buy our product?". Discover the Marketing Distinguo project on Kickstarter now . The answer is often equally banal. We begin to mix terms such as quality, passion, tradition, single interlocutor, 360° tailor-made service. Terms that are easily found in many slogans of companies of any sector and size. Distinguo Marketing Project on Kickstarter: the premises Take for example a mechanical turning company whose website states: “quality is our passion”. How can this slogan, repeated on the internet, on brochures and in the graphics of the exhibition stand, ever give a clear indication of what distinguishes this company from its competitors? In no way.
You can apply this phrase to an ice cream shop, to a multinational ceramic company, as well as to Coca Cola. Having had the opportunity to Norway Phone Number act as a consultant for hundreds of companies, I have realized that most of them cannot clearly answer this question. “I don't know” is actually as common an answer as “because we're the best”. Today we know, because they have repeated it to us in every way, and because perhaps we have understood it by now, that "content is king". What to write, however, remains a mystery to many. Here, starting from the characteristics of the company, its products or services, the people who work there or the sector in which they operate, is certainly rewarding.
What is Marketing Distinguishment? When the company is able to communicate the concrete elements that distinguish it from its competitors , it is also able to provide a reason to buy its product or service. The Marketing Distinction is a concept, a method, and today a deck of cards, which allows the entrepreneur, manager, or consultant to answer the fateful question with a few simple steps. An example of using Marketing Distinguo for a B2B company #First step Write the keywords that you normally use to describe the company, product or service on a sheet of paper. For example, “quality” and “passion”. #Second step Scroll through the Marketing Distinguo cards to associate the keywords with the characteristics of the product/service, company, people or market that concretely justify the use of the words themselves.
You can apply this phrase to an ice cream shop, to a multinational ceramic company, as well as to Coca Cola. Having had the opportunity to Norway Phone Number act as a consultant for hundreds of companies, I have realized that most of them cannot clearly answer this question. “I don't know” is actually as common an answer as “because we're the best”. Today we know, because they have repeated it to us in every way, and because perhaps we have understood it by now, that "content is king". What to write, however, remains a mystery to many. Here, starting from the characteristics of the company, its products or services, the people who work there or the sector in which they operate, is certainly rewarding.
What is Marketing Distinguishment? When the company is able to communicate the concrete elements that distinguish it from its competitors , it is also able to provide a reason to buy its product or service. The Marketing Distinction is a concept, a method, and today a deck of cards, which allows the entrepreneur, manager, or consultant to answer the fateful question with a few simple steps. An example of using Marketing Distinguo for a B2B company #First step Write the keywords that you normally use to describe the company, product or service on a sheet of paper. For example, “quality” and “passion”. #Second step Scroll through the Marketing Distinguo cards to associate the keywords with the characteristics of the product/service, company, people or market that concretely justify the use of the words themselves.